“In an amazingly short period of time, Octane has become a very substantial equipment provider for Anytime Fitness, largely because of the company’s great products and outstanding customer service,” said Dave Mortensen, Anytime Fitness president and co-founder. “Octane’s equipment is top-notch. We are very selective about the products that we approve in our clubs and they offer some of the best. What really sets Octane apart from others, however, is their customer service. It rarely occurs, but whenever issues arise, they are on top of it and resolve things immediately.”
Added Dennis Lee, president and CEO of Octane Fitness, which has been an Anytime Fitness preferred vendor since 2012, “What makes this award so special is the incredible respect we have for Anytime Fitness, its outstanding culture and its commitment to excellence. From day one, our goal has been to deliver products and service that exceed expectations, so this award holds a special significance for our team!”
Octane equips Anytime Fitness clubs with its premium standing ellipticals, breakthrough LateralX lateral trainer and innovative xRide recumbent ellipticals, which are among the most utilized cardiovascular machines due to their superior comfort and unmatched capabilities.
Revolutionizing traditional standing ellipticals, Octane offers trademark features like SmartStride, Converging Path and MultiGrip handlebars, CROSS CiRCUIT interval training and advanced regimens such as MMA and 30:30 Interval.
Exclusively from Octane, the LateralX is a new approach to cross training, with a smooth, 3D motion that goes from a vertical elliptical stepping motion to an active side-to-side motion that adjusts on the fly. The total-body workouts require movement in three planes, accommodating beginning exercisers to athletes. Research shows that LateralX users experience a 27% increase in caloric expenditure going from lateral width 1 to lateral width 10; and the LateralX motion represents a 30% increase in hip abduction, hip adduction and knee extension over traditional ellipticals.
For additional unique workouts, the xRide recumbent elliptical utilizes Octane’s signature PowerStroke™ technology that delivers a longer elliptical motion that engages more muscles for greater conditioning. Studies indicate the xRide requires 343% more glute activity and burns 23% more calories than recumbent bikes. And Workout Boosters like Muscle Endurance, Chest Press and Leg Press raise intensity for strength training intervals.
Octane Fitness Background
Relentlessly fueled to reinvent zero-impact cardiovascular exercise, Octane Fitness has perfected the elliptical machine, introduced a new category with the xRide® recumbent elliptical, designed strength-infused cardio with the unique CROSS CiRCUIT®, created exercise in a new direction with the LateralX®, reinvented running with the Zero Runner® and is leading smarter training with SmartLink™. Defined by standout innovations, and driven to deliver more effective, efficient and rewarding workouts, Octane is engineering elliptical domination.
About Anytime Fitness
Founded in 2002, Anytime Fitness is the fastest-growing fitness club franchise in the world, with nearly 2 million members and 3,000 clubs in all 50 states and 20 countries. The company was ranked No. 1 on Entrepreneur magazine’s prestigious 2014 Franchise 500 list. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient and affordable fitness options in friendly, well maintained facilities that feature top-quality exercise equipment. Members join one club and can use them all.